About the writer

Hill Choi Lee is an accomplished editor and content producer with over 15 years of experience in traditional and digital media. Currently based in Hong Kong, she serves as the Head of Digital at Hashtag Legend, a luxury lifestyle platform, where she crafts content and devises strategies to enhance audience engagement across its website and social media channels.

Her career began in London, where she reported on environmental issues and contributed to the travel guides section of the Progressive Media Group. She subsequently moved to Hong Kong and joined Euromoney Institutional Investors, a FTSE 250 company, as a researcher and journalist for the International Financial Law Review directory, IFLR1000, covering South-East Asia. After more than two years, she briefly held a communications role at the Bank of New York Mellon.

Hill Choi later became Commissioning Editor at the South China Morning Post, one of Asia’s largest English-language newspapers, within its Specialist Publications team under the rebranded Advertising and Marketing Solutions (AMS) department. In this capacity, she managed diverse projects primarily focused on business and finance while broadening her expertise to encompass tech, fine arts, property, trade, watches, culture, luxury travel, wellness and billionaires’ profiles.